A short book that focuses on helping the entrepreneur and start ups develop scalable business models. Based on experience working with start ups – both internal to large corporations and external – over the past 25 years, business model expertise honed over the past 15 years and working inside corporate start ups at Hewlett Packard. No fluff, just a practical applied approach to developing your business model. The knowledge you will gain will allow you to document your business model assumptions and evolve the business model as your venture gains knowledge.