SEO has an image problem, and rightfully so. Historical tactics that have worked include begging, hacking, spamming, and scamming. But bringing search traffic to your site is an effective and vital marketing tactic. So how do you navigate this? How can you win without selling your soul?

About the Author

Erik Dietrich is a veteran of the software world and has occupied just about every position in it: developer, architect, manager, CIO, and eventually, independent management and strategy consultant. This breadth of experience has allowed him to start a niche marketing services business, helping tech companies effectively build content programs that attract engineers at scale.