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100: How to be a PR Rockstar (w/ Steph Heinatz)

100: How to be a PR Rockstar (w/ Steph Heinatz)

Cutting her teeth as a newspaper journalist Stephanie believed one thing—stories are the most powerful way to reach people and inspire change.   She brings that same strategy to Consociate Media, where she specializes in working with business...
Länge: 56:11
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Cutting her teeth as a newspaper journalist Stephanie believed one thing—stories are the most powerful way to reach people and inspire change.
 
She brings that same strategy to Consociate Media, where she specializes in working with business owners, legislative initiatives, economic development programs, non-profit organizations, tourism efforts and individuals to strategically plan and execute storytelling across a wide range of new and traditional media.
 
In this episode, Stephanie and I discuss:
Marketing and PR, their similarities and differences
How authors can use storytelling to attract attention
How to tell stories across different mediums (e.g., email, social, interviews)
The elements of a good platform
Advice for using PR as a platform springboard
How to make yourself newsworthy for traditional media
What goes into querying journalists and how to find them
How to write a press release and why they matter
Folgen-ID: 1000553674917
GUID: a5988961-b265-4b8a-9498-2c9753d99423
Erscheinungs­datum: 11.3.2022, 06:01:07

Beschreibung

Chris Jones teaches authors to think like publishers and promote like marketers. Each week, he highlights a different facet of the writing and self-publishing business. His goal: to equip authors and writers with the tools they need to get the recognition they deserve. Past guests have included Joanna Penn, John David Mann, Toby Neal, JV Crum III, Nathan Chan, and Mark Minard.

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https://artbizwrite.libsyn.com/chrisjonesink

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