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VideoWeek

VideoWeek

VideoWeek
Veröffentlicht: 2026-01-08
© New Video Frontiers Ltd
VideoWeek - QR Code
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54 Folgen
Audio
Anhören auf Apple Podcasts
Gratis0%
54 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2026-01-08
© New Video Frontiers Ltd
Aktuelle Folge
#54 Lori Goode, Index Exchange

#54 Lori Goode, Index Exchange

In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Lori Goode, Chief Marketing Officer at Index Exchange. They dig into the role of the ad tech CMO, Index's own marketing strategy, and the challenges Lor
Länge: 58:51
Abspielen
In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Lori Goode, Chief Marketing Officer at Index Exchange.
They dig into the role of the ad tech CMO, Index's own marketing strategy, and the challenges Lori faced going into the business, alongside other topics including:
- The state of the European media market- Index's commitment to the sell-side- Margin compression in ad tech- TV's cost vs effectiveness- The mid- to long-tail of CTV
Folgen-ID: 1000744295091
GUID: tag:audioboom.com,2026-01-08:/posts/8827560
Erscheinungs­datum: 8.1.2026, 14:30:32

Beschreibung

VideoWeek is the podcast from VideoWeek, the industry's leading source of video and CTV advertising news and insights. The podcast consists of in-depth, long-form conversations with leaders shaping the future of video & CTV advertising. Hosted by Vincent Flood, Editor in Chief at VideoWeek.

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