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How Pitney Bowes Got Phenomenal Results From Its ABM Campaign w/ Karin Holmgren and Vina G

How Pitney Bowes Got Phenomenal Results From Its ABM Campaign w/ Karin Holmgren and Vina G

Länge: 30:49
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Successful ABM campaigns aren't easy. They rely on the right data and targeting. Given the high investment around these campaigns, it's also essential to be ultra precise with your strategy personas. Automation presents another challenge because you want to take personalization to the next level.
Still, one 100-year-old company just pulled off an ABM campaign with remarkable results.
In this episode of The ABM Podcast, Rachael McBrearty, chief customer officer at LeanData, joins Brandon as co-host. They talk with Karin Holmgren, senior manager, global marketing operations, and Vina G, demand generation senior manager, global e-commerce at Pitney Bowes.
Rachel, Brandon, and their guests discuss:
The campaign and its overarching strategy
How Pitney Bowes executed its campaign
The power of secret shopping
Risks and rewards of strategic one-on-one campaignsThe ABM Podcast is co-hosted by Christine Farrier and Brandon Redlinger of the ABM Leadership Alliance. Never miss an episode by subscribing to the show on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Folgen-ID: 1000504570604
GUID: a74bf660-ea78-4b87-8ff3-509c190fc500
Erscheinungs­datum: 6.1.2021, 17:44:35

Beschreibung

Welcome to The ABM Podcast, where we discuss the strategies and tactics fueling some of the most impressive ABM outcomes in the B2B world. This podcast goes beyond just the marketing department. You’ll also hear interviews with C-suite executives and sales leaders who have compelling stories about the impact ABM is having on business results. Join us and our crew of ABM geeks to learn the real-world best practices that are crucial to successfully tackle B2B’s biggest challenges.

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