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Communication Strategy That Works podcast

Communication Strategy That Works podcast

Veröffentlicht: 2021-11-04
© Copyright 2020 Emma Drake / Henbe Communications
Communication Strategy That Works podcast - QR Code
48 Folgen
Audio
Anhören auf Apple Podcasts
48 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2021-11-04
© Copyright 2020 Emma Drake / Henbe Communications
Aktuelle Folge
How to talk to investors

How to talk to investors

Attracting investors can be a challenging, time consuming and often relentless task. Moreover, It can be tricky to know what to say and how. Today, I explore what to look for in this deep dive episode when pitching to investors as an audience. This...
Länge: 38:03
Attracting investors can be a challenging, time consuming and often relentless task. Moreover, It can be tricky to know what to say and how. Today, I explore what to look for in this deep dive episode when pitching to investors as an audience. This fundamentally takes a strategic communication approach and a very specialist one. However, at its heart, it’s still about connecting with an audience and making them act.
I wanted to bring someone onto the podcast who knows all about this, so I am thrilled to be joined by Andrea Cockerton, award-winning social entrepreneur, founder of DIUO (the new Smart TV platform for musicians just closing its first investment round), and - under her Mudhut brand - a pitch consultant for more than 15 years to a staggering 2000 plus entrepreneurs & CEOs delivering investor & business-critical pitches, including Dragon’s Den record breakers The Wand Company, and direct pitches to Bill Gates.
We cover what to say, how to create 'magic moments' and what investors are now looking for post-pandemic.
So let’s dive in!
Useful links:
Discover more about Andrea:
www.mudhut-communications.com www.diuo.info www.linkedin.com/in/andreacockerton
 
Fundraising links:
 
No warm intro list: https://airtable.com/shrsDIW1FMuA5cI9P/tblaahhCCc2v0065Q/viwdm9nLc4Aj3sHJO?blocks=hide Useful London lists: https://medium.com/@jennyjudova/list-of-seed-investors-in-london-3da42d7de9f4 Massive, slightly overwhelming list: https://airtable.com/shrd9SJKaophxf6Tm/tblpObRZstC5uBDhs?backgroundColor=cyan&viewControls=on Most active EIS funds in the UK: https://seedlegals.com/resources/17-most-active-eis-investment-funds-in-the-uk/ Best 100 early stage investors: https://www.businessinsider.com/seed-100-top-early-stage-vc-investors-2021-4?r=US&IR=T The 25 best early stage female investors: https://www.businessinsider.com/seed-25-best-female-early-stage-investors-2021-4?r=US&IR=T Diverse investors list: https://www.foundersforchange.org/diverse-investors-list/ Impact investment directory: https://techforgood.global/impact-investing
What to do next:
Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://bit.ly/SevenSteps2Success )
 
If you're new to marketing your business or need a refresher on audience insight, checkout How to find customers and help them buy from you’
 
Follow me on LinkedIn
 
PS – Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.
Folgen-ID: 1000540708534
GUID: fbef0e06-f484-43d6-ad33-d6a7152f99e6
Erscheinungs­datum: 4.11.2021, 06:00:00

Beschreibung

Hi everyone and welcome to the Communication Strategy That Works podcast. I'm Emma, your host and I am making it my mission to help smaller businesses like you that want to grow, to get the 'comms stuff' right earlier on in your journey, spend your money more wisely, and have much more impact.
I'm an in-house expert turned external advisor, and I help business leaders and managers understand how to; find essential customers, engage customers in their products and services, stand out from the competition, and protect their brand reputation.
Each week, I am sharing with you free insights from 20 years of experience working with, and in, fast-paced, growing, and established B2B businesses and initiatives. I've been there and got the badge, so I am distilling this knowledge into easy peasy pointers to help you grow your business and brand profile with the right communication strategy 'That Works'.
I am going to bust the myths (and I've pretty much heard all of them) break through the jargon, and give you practical, essential and useful advice and tips that you can use. I will save you time, money and energy whether you are listening each week, at work or on the move, or bingeing at the weekend Netflix box-set style.

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