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Brands That Inspire

Brands That Inspire

Saptarshi Chatterjee
Veröffentlicht: 2021-07-21
© Saptarshi Chatterjee
Brands That Inspire - QR Code
Gratis0%
4 Folgen
Audio
Anhören auf Apple Podcasts
Gratis0%
4 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2021-07-21
© Saptarshi Chatterjee
Aktuelle Folge
Creating a framework for purpose driven brands

Creating a framework for purpose driven brands

Länge: 40:44
Abspielen
Markus Kramer has written an outstanding book called The Guiding Purpose Strategy which is a navigational code for growing brands and people coming from an inspiring purpose. You can check out his book and his framework here: https://guidingpurposestrategy.com
Markus has drawn from his years of experience working with companies which include Harley-Davidson, Aston Martin, DHL, Banks & Financial Services providers, Governments, NGOs, startups and many more.
Another very interesting aspect that Markus has touched upon in this podcast is the philosophy that makes luxury brands so successful and enduring.
Folgen-ID: 1000529555245
GUID: ac524ffd-070b-44ec-9241-b53ba95d0979
Erscheinungs­datum: 21.7.2021, 08:17:01

Beschreibung

Brands that Inspire is a podcast by Saptarshi Chatterjee. The intention of this podcast is about going on a journey to discover brand owners and brand creators that are creating champion brands that are inspiring each and every one of its stakeholders to create the world they want to live in. The objective is to empower and enable brand owners, brand creators and marketers to start avoiding the route of brand communication that manipulates and exploits our cognitive biases and instead to embrace the world of authentic and inspiring brand communication.
saptarshi@anotherdayanothercolour.com

Feed-URL

https://anchor.fm/s/491e109c/podcast/rss

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