The way B2B companies market and sell now, is for a world that has vanished. It's no longer enough to have the tech… to stand-out from the competition and drive revenue contribution, businesses need to completely rethink sales and marketing – and more specifically, the role that tech has to play. B2B Game Changers is a podcast which tackles this head-on. Challenging current perceptions, stimulating debate and provoking discussion, B2B Game Changers uncovers what's really wrong with B2B marketing and sales today. Hosted by Lee Hackett, CEO of BluprintX, B2B Game Changers invites B2B marketing and sales guests to share in the discussion, welcoming those who challenge the status quo and have strong beliefs regarding the future of B2B marketing. Lee and guests hotly debate topics such as the growth marketing mindset, revenue attribution, B2B and B2C convergence, the convenience economy and wasted technology investments. B2B Game Changers' purpose is to shed light on what's really going on in B2B marketing and sales today, challenging perceptions and uncovering the common issues which many businesses are choosing to ignore.