In this episode of the Startup to Scale Podcast, I sit down with Smári Ásmundsson, founder of NØRSE CØDE and the former founder of Smári Organics.

Smári spent more than 10 years building Smári Organics into a nationally distributed yogurt brand carried by retailers like Whole Foods Market, Target, and Walmart, reaching $5M in annual sales. But when COVID hit, the business collapsed.

Instead of walking away from CPG, Smári started again.

Today he’s building NØRSE CØDE, a plant-based protein powder brand with a proprietary formulation, strong repeat purchase rates, and a focus on building a profitable, durable business from the ground up.

In this conversation, we talk about the emotional reality of losing a company, the lessons that only come from scaling to national distribution, and how Smári is applying 15 years of hard-earned experience to build his next brand the right way.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Folgen-ID: 1000760308059

GUID: Buzzsprout-18984010

Erscheinungs­datum: 6.4.2026, 14:00:00