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Customer Experience (CX) Management

Customer Experience (CX) Management

Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco
Veröffentlicht: 2023-12-17
© BI Norwegian Business School
Customer Experience (CX) Management - QR Code
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45 Folgen
Audio
Anhören auf Apple Podcasts
Gratis0%
45 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2023-12-17
© BI Norwegian Business School
Aktuelle Folge
E45 - Humour and advertising

E45 - Humour and advertising

An interview with Chi Hoang, Klemens Knöferle, and Luk Warlop
Länge: 53:02
Abspielen
“Humour is a way to show that you are smart without bragging.”
 ― Mark Twain
In this podcast, Carlos Velasco interviews Chi Hoang, Klemens Knöferle, and Luk Warlop about their work on humour and advertising. This interview is based on this article: Hoang, C., Knöferle, K., & Warlop, L. (2023). Using different advertising humor appeals to generate firm-level warmth and competence impressions. International Journal of Research in Marketing, 40, 741-759
Hosted on Acast. See acast.com/privacy for more information.
Folgen-ID: 1000638835787
GUID: 657a80938f98e200164fa6cc
Erscheinungs­datum: 17.12.2023, 13:00:47

Beschreibung

This is a podcast series by Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco, at BI Norwegian Business School, about topics related to customer experience (CX) management.
Hosted on Acast. See acast.com/privacy for more information.

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https://feeds.acast.com/public/shows/61668ab35a6335001226920b

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