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From Likes, Shares, and Comments to Sales: How Can Brands Use Social Media To Stimulate Both Engagement and Sales? Länge: 2:35
Most managers think social media only creates engagement. A new Journal of Marketing study finds that its biggest impact is actually on sales.
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221123250
Read the text of this episode here: https://www.ama.org/2022/10/04/from-likes-shares-and-comments-to-sales-how-can-brands-use-social-media-to-stimulate-both-engagement-and-sales/
Reference: Georgia Liadeli, Francesca Sotgiu, and Peeter W.J. Verlegh, “A Meta-Analysis of the Effects of Brand Owned Social Media on Social Media Engagement and Sales,” Journal of Marketing. doi:10.1177/00222429221123250
Narrator and Producer: Marissa Lambert
GUID: 3b0fabb1-cb04-46a4-b4e3-cd8e0a6b628c
Erscheinungsdatum: 13.10.2022, 17:20:45
