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Digital Changemakers

Digital Changemakers

Veröffentlicht: 2026-02-03
© JCDecaux UK
Digital Changemakers - QR Code
44 Folgen
Audio
Anhören auf Apple Podcasts
44 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2026-02-03
© JCDecaux UK
Aktuelle Folge
How to harness the value of trust in your brand.

How to harness the value of trust in your brand.

James Best CBE, Chair of the Committee of Advertising Practice, and Matt Bourn, Director of Communications at the Advertising Association, join Ian to explore why trust is one of the most valuable assets a brand can build. Drawing on their new book, Tr
Länge: 52:16
James Best CBE, Chair of the Committee of Advertising Practice, and Matt Bourn, Director of Communications at the Advertising Association, join Ian to explore why trust is one of the most valuable assets a brand can build. Drawing on their new book, Trusted Advertising, they reveal how trust in advertising is evolving, why it drives commercial outcomes, and why it matters where your brand shows up. Hear how in a world of AI and influencers, brands can use real-world channels such as Out-of-Home to build trust at every touchpoint. Hosted on Acast. See acast.com/privacy for more information.
Folgen-ID: 1000747861844
GUID: 697894f8a7c1a04bcb3961b4
Erscheinungs­datum: 3.2.2026, 13:26:07

Beschreibung

JCDecaux in collaboration with award-winning analyst Ian Whittaker, brings a brand-new podcast series, called Digital Changemakers. This podcast's key concepts from Ian’s report, Pandemic: Pause or Play where he explores the 5 megatrends facing marketers today in their quest for brand growth. With Ian’s thought-provoking commentary and challenging questions, you’ll discover new ways you can approach conversations with the CFO and prove why advertising is important and how it drives shareholder value. Ian Whittaker brings 20 years of experience across digital, media and marcoms, identifying the latest digital trends and economic analysis. Ian’s interviews special industry guests who are driving change and innovation in the industry. This network of experts can help our customers navigate what could be the most complex macroeconomic landscape of our lifetime. Hosted on Acast. See acast.com/privacy for more information.

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