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From A to B

From A to B

Veröffentlicht: 2023-08-09
© Shiva Manjunath and Tracy Laranjo
From A to B - QR Code
10 Folgen
Audio
Anhören auf Apple Podcasts
10 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2023-08-09
© Shiva Manjunath and Tracy Laranjo
Aktuelle Folge
The Win-or-Learn Dilemma in CRO - Devil’s Advocate - Episode #10

The Win-or-Learn Dilemma in CRO - Devil’s Advocate - Episode #10

Länge: 28:38
You just started a new testing program and the execs expect wins NOW (well, they expected results before your first day, but will settle for now). Where do you go from here?
In this episode, Tracy plays the 'devil's advocate' in a new segment (we're beta testing...), where one of us is forced to steelman the opposite position. In this case, Tracy (fantastically) played the annoying, win-obsessed exec.
In less than 30 minutes we cover:
(3:41) Learnings don't pay the bills, right?
(6:29) Won't testing-to-learn take a while to get results?
(8:02) My buddy says this hack made them millions
(9:23) Are learnings a scam to distract me from crap results?
(16:33) Putting it all together
(22:02) LinkedIn Post of the Week
The LinkedIn post of the week is from Carlos Trujillo:
https://tinyurl.com/FromAtoBCarlos
Like what you hear? Subscribe. Even the executive who wanted a win yesterday has done it.
Folgen-ID: 1000623868418
GUID: 84381c4b-999f-4fe3-a375-882150dd6f1c
Erscheinungs­datum: 9.8.2023, 03:00:00

Beschreibung

No-bullsh*t conversations about the things that keep experimenters and digital marketers up at night.

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