Welcome to another episode of Mastering E-Commerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Ben Marks, the Director of Global Market Development at Shopware. Ben has over 20 years of experience in the e-commerce world, starting from his early days as a developer and moving through roles that have taken him across 50 countries.

In this episode, Ben shares what makes Shopware a standout choice for businesses looking for flexibility and control. He explains the concept of headless commerce in simple terms and why it’s a game-changer for merchants trying to stay agile in a competitive market.

They also talk about how merchants can prepare for 2025 by focusing on smart investments in data and AI. Ben emphasizes the importance of asking the right questions before adopting new technology and shares advice on building a community around your brand.

If you’ve ever wondered how to make better decisions for your e-commerce business or wanted to hear straight talk from someone who’s been in the trenches, this is an episode you don’t want to miss.

Our podcast has been ranked #40 in Feedspot's 100 Best E-Commerce Podcasts:  https://podcast.feedspot.com/ecommerce_podcasts/ 

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Email us: info@vimmi.net 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

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Guest: Ben Marks, Director Global Market Development at Shopware

Ben Marks’ LinkedIn: https://www.linkedin.com/in/bhmarks/ 

Shopware: a href="https://www.shopware.com/de/" target="_blank" style="background-color:...

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Erscheinungs­datum: 24.1.2025, 16:15:00