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How to Grow a CMO

How to Grow a CMO

The Marketing Practice
Veröffentlicht: 2024-10-02
© The Marketing Practice
How to Grow a CMO - QR Code
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46 Folgen
Audio
Anhören auf Apple Podcasts
Gratis0%
46 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2024-10-02
© The Marketing Practice
Aktuelle Folge
Building teams with the right mentality | Aruna Ravichandran | CMO, Webex by Cisco 

Building teams with the right mentality | Aruna Ravichandran | CMO, Webex by Cisco 

Länge: 44:41
Abspielen
On this episode of How to Grow a CMO, host Alastair Hussain is joined by Aruna Ravichandran, CMO at Webex by Cisco. 
 
Aruna transitioned from a successful engineering career to marketing, driven by a passion for understanding customer needs and the creative aspects of the discipline. In their conversation, she explains how her team navigated the challenges posed by the pandemic – including a major Webex rebrand –  and the importance of leveraging innovative marketing strategies and partnerships, referencing Webex’s recent collaboration with McLaren Formula One. 
 
How to Grow a CMO is brought to you by The Marketing Practice - the global leader in B2B technology marketing. To find out more, visit https://www.themarketingpractice.com
Folgen-ID: 1000671501028
GUID: 8d32facf-e0e0-4784-b402-1a963f173bc7
Erscheinungs­datum: 2.10.2024, 06:45:00

Beschreibung

What does it take to be a successful B2B CMO in today’s ever more complex world?
In this podcast, we speak to B2B marketing leaders to understand the skills, experience, and leadership needed to make a successful CMO. What’s the right blend of science and art? How do you keep the C-Suite happy? How do you balance short-term and long-term? And how do you inspire the CMO’s of the future?
We’ll be answering these questions and much more, as we discover how to grow a CMO.

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