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The Original Research Playbook for High-Impact B2B Content (with Callie Baron from Abnormal AI) In this episode of the B2B Content Strategy Show, Niels van Melick sits down with Callie Barron, Senior Content Marketing Manager at Abnormal AI, to break down what it really takes to build a high-performing content engine in 2026.
Callie shares how her
Länge: 27:59
In this episode of the B2B Content Strategy Show, Niels van Melick sits down with Callie Barron, Senior Content Marketing Manager at Abnormal AI, to break down what it really takes to build a high-performing content engine in 2026.
Callie shares how her team uses how original research to generate more engagement, more downloads, more press coverage, and content that actually cuts through the noise.
In this episode, we cover:
– Why original research is the ultimate differentiator in B2B content
– How to evolve your content strategy as your company scales
– Smarter ways to prioritize industries and buyer personas
– How to use AI to scale your content program
– How to think about distribution from day one
– What outdated content advice to ignore in 2026
GUID: 737211fc-ecd9-474a-aba8-8c5f65f9f143
Erscheinungsdatum: 3.3.2026, 12:00:00
