InfoBedingungenDatenschutzKontakt
 
Wird aktualisiert
Making Marketing Matter

Making Marketing Matter

Veröffentlicht: 2024-07-22
© 2024 Lancaster University Management School
Making Marketing Matter - QR Code
10 Folgen
Audio
Anhören auf Apple Podcasts
10 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2024-07-22
© 2024 Lancaster University Management School
Aktuelle Folge
The Next Generation of Marketers

The Next Generation of Marketers

Länge: 26:29
Marketing and advertising are changing all the time, and the skills of a marketer of today and those of tomorrow will not be the same.
Dr Alan Gilchrist joins Josi to talk about the evolving world of marketing, the skills you learn on a marketing degree that prepare you for an ever-changing market landscape, how they can be applied in many different fields, and how a Lancaster marketing degree can help students become resilient and adaptable.
Alan explains how his work around marketing strategy translates market research into actionable practice, and how students bring important insights into the next generations of customers.
Find out more about Alan and his work here: https://www.lancaster.ac.uk/lums/people/alan-gilchrist
Folgen-ID: 1000662921378
GUID: 8effb6aa-8857-4205-871c-c847932e903e
Erscheinungs­datum: 22.7.2024, 02:00:13

Beschreibung

Discover a whole new world of marketing.
Here at Lancaster University Management School, we are at the forefront of the discipline.
In Making Marketing Matter, we will introduce you to the world of marketing – everything from digital to advertising, sustainability to accessibility – that you can encounter as a student here at Lancaster.
We’ll show you what students can expect to learn on our programmes; introduce you to the experts who head up our internationally-renowned teaching and research activities; and dive into fascinating subjects you may may never have imagined were associated with marketing – from salmon farming to art exhibitions, science fiction to dark tourism and the metaverse.
Our lecturers teach future marketeers and provide an insight into the unique experience Lancaster has to offer.
Find out more about studying Marketing at Lancaster University here: https://www.lancaster.ac.uk/lums/our-departments/marketing/

Apple Podcasts: Kundenrezensionen

Kein Eintrag