In the first episode of Never Mind the Adverts, Jon and Orlando discuss if pre-testing is worth it following Mark Ritson's article, why Apple decided to crush every expression of creativity and Sir John Hegarty makes a cameo appearance to help answer a critical question. You also won't want to miss Jon's performance marketing tip of the week, or which advert Orlando liked most on the System1 database.

Timestamps

00:00 - Intro00:40 - The News06:43 - Apple Creating Waves09:04 - Performance marketing tip of the week14:19 - Drinks sponsor break16:29 - A break from the ads18:57 - System1 Ad of the Week21:12 - Phone a friend (Sir John Hegarty)24:54 - Launch of APE

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Erscheinungs­datum: 21.5.2024, 02:07:30