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Wanta Sip?

Wanta Sip?

Veröffentlicht: 2024-09-26
© 2024 The Coca-Cola Company
Wanta Sip? - QR Code
2 Folgen
Audio
Anhören auf Apple Podcasts
2 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2024-09-26
© 2024 The Coca-Cola Company
Aktuelle Folge
Behind the Screams! - Creating a Spooktacular Fan Experience

Behind the Screams! - Creating a Spooktacular Fan Experience

Länge: 45:06
How do you move away from telling consumers what they need, and actually give them something they want? How do you go beyond the typical campaign ads, taglines and content and deliver experiences fans will never forget? In Episode 2 of “Wanta Sip?”, marketing leaders from The Coca-Cola Company, Ibrahim Khan (Vice President of Global Marketing for Fanta), Javier Meza (President, Marketing & Europe CMO, The Coca-Cola Company) and Amelia Torode (CSO Europe, Open X WPP) will uncap ...
Folgen-ID: 1000670777640
GUID: Buzzsprout-15812702
Erscheinungs­datum: 26.9.2024, 13:00:00

Beschreibung

Watch the first podcast with marketing leaders Shakir Moin, Ibrahim Khan from The Coca-Cola Company joining WPP OpenX and advertising maverick Rory Sutherland to uncap how some of the most seasoned marketing minds think about a full scale marketing reinvention. Introducing – “Wanta Sip?”. To change or not to change?  Is marketing an art or a science? What makes a brand iconic? Join us in the podcast as we explore these questions and many more in bringing back the beloved “Wanta Fanta” campaign.

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