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BEYOND THE BRAND

BEYOND THE BRAND

Sampl
Veröffentlicht: 2025-12-15
© Sampl
BEYOND THE BRAND - QR Code
GratisNeu
17 Folgen
Audio
Anhören auf Apple Podcasts
GratisNeu
17 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2025-12-15
© Sampl
Aktuelle Folge
How to build brands people actually care about | Louise Troen | CMO @ Clue | ex. Headspace, Bumble

How to build brands people actually care about | Louise Troen | CMO @ Clue | ex. Headspace, Bumble

Marketers talk about being consumer first. Louise Troen, CMO at Clue actually operates that way.In this episode, she explains why no one cares about your product, why most strategies fail before they begin, and why the future of marketing starts with cl
Länge: 42:55
Abspielen
Marketers talk about being consumer first. Louise Troen, CMO at Clue actually operates that way.
In this episode, she explains why no one cares about your product, why most strategies fail before they begin, and why the future of marketing starts with closing a human gap not hitting a business metric.
Lou shares how she built mission-led brands at Bumble, Headspace and now Clue by putting emotional truth and creative clarity above noise and performance theatre.
She breaks down the discipline of starting with the human problem, the courage required to throw away weak ideas, and the practical ways to measure brand work without pretending it’s magic.
If you want an honest, sharp and deeply practical conversation about building brands that matter at scale, this is the episode.
Learn more about Clue here: https://helloclue.com/
Connect with Lou here: https://www.linkedin.com/in/louise-troen-1895a235/
Folgen-ID: 1000741323849
GUID: c12bae02-38a1-4108-9d41-d77d04c6916c
Erscheinungs­datum: 15.12.2025, 09:00:00

Beschreibung

Beyond the Brand takes you inside the minds of today’s top marketing leaders to uncover the strategies, insights, and challenges shaping the future of brands.
Hosted by Matt Huntly and Adam Wright, each episode features candid conversations with experts across retail, media, e-commerce, and consumer goods.
From digital transformation to first-party data and retail media to product innovation, we explore what’s really driving success in modern marketing.
Produced by Sampl. Precision product sampling that puts your product in the hands of real buyers. Visit www.sampltech.com for more info.

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