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The Shift with Mike & Joe

The Shift with Mike & Joe

Veröffentlicht: 2026-01-28
© Copyright 2025 All rights reserved.
The Shift with Mike & Joe - QR Code
26 Folgen
Video
Anhören auf Apple Podcasts
26 Folgen
Video
Anhören auf Apple Podcasts
Veröffentlicht: 2026-01-28
© Copyright 2025 All rights reserved.
Aktuelle Folge
Building a 700K YouTube Channel + GuitarGate (Michael Palmisano) | The Shift with Mike & Joe - EP 27

Building a 700K YouTube Channel + GuitarGate (Michael Palmisano) | The Shift with Mike & Joe - EP 27

How do you build a 700K YouTube channel, turn a reaction format into a real community, and then build a physical product that expands what music lessons can be? The Shift with Mike & Joe — EP 27 (feat. Michael Palmisano / GuitarGate)   In Episode
Länge: 2:35:28
How do you build a 700K YouTube channel, turn a reaction format into a real community, and then build a physical product that expands what music lessons can be?
The Shift with Mike & Joe — EP 27 (feat. Michael Palmisano / GuitarGate)
 
In Episode 27, we sit down with Michael Palmisano (GuitarGate / YouTube) to unpack the real behind-the-scenes path: starting early with a “perfect” build that almost nobody saw, learning distribution and traffic the hard way (Udemy → ads → owning your audience), discovering the breakthrough YouTube format that finally clicked, and then following customer demand into GuitarGate and the Teleport—a tool that’s turning guitar playing into something you can literally send to someone else.
 
We also get into product thinking (simplicity vs feature creep), community-led decision making, the reality of scaling a physical product (supply chain + lead times), and some unexpectedly deep life stuff that came up along the way.
 
In this episode:
How Guitar Teacher Reacts became a growth engine (and why it finally worked)
Why “build it perfect first” is usually the wrong move (and what to do instead)
Udemy vs owning your platform (customers, control, long-term leverage)
Turning audience feedback into a product roadmap (community-led execution)
The Teleport: what it is, how people actually use it, and why it’s so powerful
Content strategy: depth vs width (and why depth wins long-term)
Creativity vs “business brain” (and how to structure partnerships that work)
The friction that kills creativity (and how simplicity fixes it)
Michael’s personal journey with quitting alcohol
 
Question for you:
What part of Michael’s journey hit you hardest—YouTube growth, building GuitarGate, or the Teleport product story?
Support
The Shift with Mike & Joe
Website: https://www.theshiftwithmikeandjoe.com
Donate: https://www.theshiftwithmikeandjoe.com
YouTube: @TheShiftwithMikeandJoe
Facebook: https://www.facebook.com/profile.php?
Instagram: @theshiftwithmikeandjoe
TikTok: @theshiftwithmikea
Apple Podcasts: https://podcasts.apple.com/us/podcast…
Podbean: joer7.podbean.com
Connect with Michael Palmisano (GuitarGate)
YouTube (GuitarGate / Guitar Teacher Reacts): https://www.youtube.com/@Guitargate
GuitarGate (community + lessons): https://guitargate.com
Teleport (product info): https://teleport.guitargate.com
Instagram: https://www.instagram.com/guitargate/
Facebook: https://www.facebook.com/Guitargate
Link hub: https://linktr.ee/guitargate
Connect with Mike & Joe
 
Image & Sound Media (Joe)
Website: https://imagesoundmedia.com
Facebook: https://www.facebook.com/profile.php?
Instagram: @imageandsoundmedia
TikTok: @imagesoundmedia
YouTube: @imagesoundmedia
 
Joe Bryan Music
Website: https://joebryanmusic.com
Facebook: https://www.facebook.com/profile.php?
Instagram: @joebryanmusic
TikTok: @joebryanmusic
 
Kent Island Academy of Music (Mike)
Facebook: @kentislandacademyofmusic
Google Maps: KIAOM on Google
 
Michael Waskey Music
Website: https://michaelwaskey.com
Facebook: @michaelwaskeymusic
Instagram: @michaelwaskeymusic
Podcast Production Gear (typical Shift setup)
Cameras: Sony FX3, Sony A7 IV, Sony A7C II, Sony A7RV
Lenses: Sony 70–200mm f/2.8 GM II, Sony 135mm f/1.8 GM, Sigma 85mm f/1.4 Art, Sony 35mm f/1.4 GM
Mics: Shure SM7B (hosts), large-diaphragm condenser for guest
Interface: Focusrite Scarlett 18i18 into 14” MacBook Pro
Audio: Reaper
Editing: DaVinci Resolve Studio
Lighting: Amaran softboxes & tube lights
 
The Shift with Mike & Joe is fully produced by Image & Sound Media.
https://www.imagesoundmedia.com
 
#TheShiftPodcast #MichaelPalmisano #GuitarGate #GuitarTeacherReacts #Teleport #YouTubeGrowth #ContentCreator #CreatorEconomy #OnlineMusicLessons #MusicEducation #GuitarLessons #GuitarCommunity #Podcast #Entrepreneurship #SmallBusiness
Folgen-ID: 1000747044851
GUID: joer7.podbean.com/7ec6f3a5-e0b5-3a57-8dbd-c933023cf0a0
Erscheinungs­datum: 28.1.2026, 17:41:10

Beschreibung

Welcome to ”The Shift with Mike and Joe,” the podcast that takes you on a journey into the world of entrepreneurship with your hosts, Mike and Joe! Mike is an 9-year veteran of the self-employment game and Joe is a recent entrepreneur who kicked off his journey about 3 years ago.
Both hosts are not only business-savvy but also talented musicians, adding a unique twist to the entrepreneurial conversation. Mike runs the ”Kent Island Academy of Music,” a successful music school, while Joe operates ”Image & Sound Media,” a thriving photography and videography business. Beyond their entrepreneurial endeavors, these dynamic individuals are also solo musicians who occasionally team up in Joe’s band, ”Heavy Fred.”
”The Shift” strives for biweekly episodes filled with insights, advice, and real talk about breaking free from the traditional 9-5 job and making your own path in the business world. Mike and Joe will cover a variety of topics related to entrepreneurship, including the highs and lows of their own journeys, lessons learned, and tips for success.
Beyond the world of business, the podcast will dive into various aspects of their lives, from hobbies and self-care to the adventures of fatherhood. Expect a mix of valuable insights and lighthearted banter as they share their experiences, challenges, and triumphs.
Whether you’re a seasoned entrepreneur, just starting out, or simply curious about the entrepreneurial lifestyle, ”The Shift with Mike and Joe” is your go-to podcast for inspiration and entertainment. Don’t miss out on the fun—subscribe now and join them every two weeks for a dose of wisdom, laughter, and the occasional dose of nonsense!
#TheShiftPodcast #EntrepreneurLife #BusinessTalk #mikeandjoeshow

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