WAYS – Ecodesign Encounters from the Field

Episode #2 – Jahanzeb Tariq (Viessmann Climate Solutions)

Why sustainable product design often fails not because of technology – but because the product data simply isn’t there.

About WAYS

WAYS explores real-world experiences at the intersection of eco-design, product sustainability, digital transformation and regulatory readiness (ESPR, Digital Product Passport, data governance and the twin transformation).

Who This Episode Is For

Relevant for:

• product managers working on sustainable product development

• sustainability and ESG leaders in manufacturing

• engineers integrating lifecycle thinking into product design

• teams preparing for ESPR or the Digital Product Passport

About the Guest

Jahanzeb Tariq

Global Manager Sustainability Innovation

Viessmann Climate Solutions

LinkedIn

https://www.linkedin.com/in/jahanzebtariq/

Company

https://www.viessmann-climatesolutions.com/

About the Host

Wolfgang Steiner

Founder, Ecoviator

LinkedIn

https://www.linkedin.com/in/wolfgangsteiner/

Ecoviator

https://www.ecoviator.com

Summary

In this conversation with Jahanzeb Tariq, we explore how eco-design becomes operational inside a global manufacturing organisation.

JT works at the intersection of engineering, sustainability and business innovation, helping product teams integrate sustainability KPIs into real product decisions.

The discussion touches on the practical challenges of introducing lifecycle thinking into complex industrial products. From manually weighing components during early lifecycle assessments to coordinating sustainability, engineering and product teams, the episode illustrates the organisational and data realities behind eco-design.

We also discuss product data maturity, system thinking in energy technologies and the growing role of the Digital Product Passport.

Why Listen

Practical insights on:

• translating sustainability goals into product development decisions

• using embodied carbon as a design KPI

• overcoming data challenges in lifecycle assessments

• coordinating cross-functional teams for eco-design

• why the future of sustainable product innovation lies in system thinking

Keywords

Eco-Design, Lifecycle Assessment, Product Sustainability, Sustainability Data, Digital Product Passport, ESPR, Product Development

Chapters

00:00 Intros

02:50 JT’s journey into sustainability

04:41 The organisational paradox

06:17 Embodied carbon as KPI

08:01 Aligning teams

11:31 System thinking

15:22 Data challenges in LCAs

20:06 System-agnostic energy solutions

23:23 Breaking silos

24:40 Switching off

26:59 Reflections

Content Type: Interview

Primary Goal: Education

Music Credits

“Lullaby | Hip-Hop Instrumental” by kontraamusic

Source: Freesound.org

Licensed under Creative Commons CC0

Folgen-ID: 1000753219101

GUID: 11983e52-ad83-48fe-8d77-9912a6634ec2

Erscheinungs­datum: 5.3.2026, 10:53:18