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Future of Marketing

Future of Marketing

XYZ Venture Capital, Upside, Graphite
Veröffentlicht: 2026-02-19
Copyrights © 2026 All Rights Reserved by XYZ Venture Capital
Future of Marketing - QR Code
GratisNeu
4 Folgen
Audio
Anhören auf Apple Podcasts
GratisNeu
4 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2026-02-19
Copyrights © 2026 All Rights Reserved by XYZ Venture Capital
Aktuelle Folge
Rethinking Workflows in the Age of AI with Lena Waters

Rethinking Workflows in the Age of AI with Lena Waters

In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Lena Waters, CMO of Notion, to explore how AI is reshaping not just marketing workflows, but how teams work together. They unpack how Notion integrates AI nati
Länge: 50:37
Abspielen
In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Lena Waters, CMO of Notion, to explore how AI is reshaping not just marketing workflows, but how teams work together. They unpack how Notion integrates AI natively into its product and go-to-market, why “show, don’t tell” beats traditional enterprise selling, and how to scale brand, PLG, and enterprise motion without losing warmth or clarity.
Folgen-ID: 1000750505883
GUID: 80q3r890
Erscheinungs­datum: 19.2.2026, 16:00:00

Beschreibung

Future of Marketing explores how B2B marketing teams are actually using AI at work.
Each episode features honest conversations with CMOs, growth leaders, and operators about real workflows, real decisions, and the trade-offs involved in AI adoption across GTM, content, SEO, analytics, and revenue teams.
This isn't about tools or perfect answers. It's about how marketing actually gets done when AI enters the system: what works, what breaks, and where teams are still experimenting.
Live uncertainty is allowed. Concrete examples are required.
If you're responsible for growth, pipeline, or brand and trying to turn AI into something genuinely useful, this show is for you.

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