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The Deep Media Pulse

The Deep Media Pulse

Veröffentlicht: 2026-05-06
© 2026 Licensing Magazine/Animation Journal
The Deep Media Pulse - QR Code
3 Folgen
Audio
Anhören auf Apple Podcasts
3 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2026-05-06
© 2026 Licensing Magazine/Animation Journal
Aktuelle Folge
How Peyo Company Turned The Smurfs Into a Multi-Content Brand While
Preserving Their Identity

How Peyo Company Turned The Smurfs Into a Multi-Content Brand While Preserving Their Identity

In the second episode of our podcast, we invited Fabienne Gilles, Chief Commercial Officer and Member of the Board of Directors at the Peyo Company, to share with us the key elements of The Smurfs’ longlasting success. What are the next fronteers to e
Länge: 9:23
In the second episode of our podcast, we invited Fabienne Gilles, Chief Commercial Officer and Member of the Board of Directors at the Peyo Company, to share with us the key elements of The Smurfs’ longlasting success. What are the next fronteers to explore? What are the non-negotiables that allow the IP to thrive? Listed to the episode to find out!
Folgen-ID: 1000766421006
GUID: c8f47abe-7828-49a2-a7a9-93f5ab16c79b
Erscheinungs­datum: 6.5.2026, 11:04:05

Beschreibung

Decoding Content and Brands Evolution
Powered By Licensing Magazine & Animation Journal
Gaining a competitive edge now means understanding how content and brands evolve as single stories move across films, games, licensing programs, live experiences, and social media universes.
The Deep Media Pulse is the podcast that connects the dots. It was born from a clear need: making sense of a complex, interconnected ecosystem. Audiovisual, gaming, licensing, publishing, digital, and experiential media now converge. The Deep Media Pulse is for professionals who understand that today’s powerful IPs and brands are not built on a single medium. They are built Transmedia. But this podcast is also for brands and content fans and love to be updated on the latest trends and stories.
The Deep Media Pulse is produced by the editorial team behind Licensing Magazine and Animation Journal. Both are landmark references in the global content and licensing industry. The show brings you into the conversations shaping transmedia evolution for content and brands. Each episode features an in-depth interview with a key industry player—brand owners, entertainment studios, IP strategists, gaming executives, licensing directors, creative visionaries, and innovators. Guests explore case histories, best practices, trends, insights, and bold visions from those building the brands and content universes of tomorrow.
The Deep Media Pulse decodes it all. Discover how an animated IP becomes a transmedia franchise. Learn how a heritage brand reinvents itself across new media and product touchpoints. Find out what strategies drive the next wave of content monetization.
Episodes are recorded at the world’s leading international B2B events. These include Licensing Expo, Brand Licensing Europe, Mipcom, Annecy Animation Festival, Bologna Children's Book Fair, and more. We capture industry intelligence in real time—where deals happen, and the future of content is defined.
If you work in content development, brand strategy, licensing, animation, gaming, or any of the media that make up today’s transmedia landscape, the Deep Media Pulse is your briefing.
Subscribe now to The Deep Media Pulse. Join the conversation, connect the dots, and stay ahead of the industry curve.

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