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Hard Margins

Hard Margins

RetentionX
Veröffentlicht: 2026-04-30
© RetentionX
Hard Margins - QR Code
GratisNeu
14 Folgen
Audio
Anhören auf Apple Podcasts
GratisNeu
14 Folgen
Audio
Anhören auf Apple Podcasts
Veröffentlicht: 2026-04-30
© RetentionX
Aktuelle Folge
Your Ad Platforms Aren’t Broken, They’re Learning From the Wrong Signals.

Your Ad Platforms Aren’t Broken, They’re Learning From the Wrong Signals.

In this episode, we make the case that when Meta keeps finding you the wrong customers, the platform isn't malfunctioning — it's doing exactly what it was trained to do on an undifferentiated signal that treats your best orders and your worst ones as
Länge: 6:42
Abspielen
In this episode, we make the case that when Meta keeps finding you the wrong customers, the platform isn't malfunctioning — it's doing exactly what it was trained to do on an undifferentiated signal that treats your best orders and your worst ones as equally valuable. We walk through how to build a second filtered Conversion API event for measurement, how to use the gap between standard and filtered purchase volume to diagnose cohort quality by campaign, and why the sequence of measuring first and optimizing second is what prevents the account instability that derails most teams who try to fix this.
Folgen-ID: 1000764613745
GUID: 9966a6ca-511f-4c84-ab8c-fcd55b82b616
Erscheinungs­datum: 30.4.2026, 03:34:51

Beschreibung

Hard Margins is a weekly podcast for DTC operators building serious eCommerce businesses on Shopify. Hosted by Alex Orley, each episode breaks down one high-leverage idea for growing more profitably, covering customer lifetime value, contribution margin, cohort economics, product portfolio strategy, and retention. No fluff, no vanity metrics. Just the frameworks that separate the brands that compound from the ones that plateau. Brought to you by RetentionX, the integrated growth platform built for Shopify brands.

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